Dealing with users’ perceptions, intentions and expectations of their relationship with a solution, experience management defines, observes and optimizes growth opportunities as well as direct interactions throughout the entire engagement life cycle.
The effort consistent of first recognizing user-solution engagement patterns and then appropriately applying those data points enables us to define and deliver unique experiences that will entice affinity, loyalty and satisfaction driving higher life time value.
Through creating and maintaining user relationship profiles we gain understanding and ability to measure the users’ experience throughout their journeys as well as at individual interaction levels across multiple channels. Such intelligent solution design informs the experience architecture to provide personal information in combination with predictive analytic models.
The more information the solution has, the more effective it is at serving relevant offers to users. The more relevant solution offerings are, the stronger the relationship becomes.