Experience design

In order to positively influence user behaviors our solutions facilitate, a careful consideration of system, interaction and mental frameworks must be made as the design of those frameworks will ultimately constitute the quality of the user experience.

To set expectations for each engagement with the solution and consequently contained interactions, it is necessary to define who the users are, what are their intentions and then utilize the available information to construct and validate approaches to addressing their needs.

Experience design focuses on finding out what is the best approach to engage users, what interactions will serve the completion of tasks most effectively and efficiently as well as how to make the overall experience with the solution a positive one.

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For reasons unknown interface has become synonymous with layouts and visual aspects of the design. Those are certainly a part of the execution of interface design but relatively a fraction of scope the meaning encompasses:


A point where two systems, subjects, organizations, etc., meet and interact.

Interact with (another system, person, organization, etc.).

Interface engineering facilitates communication – not just interactive communication but also expectation management and consequently expressive responses. Interface design offers actualization of said communications in an interactive environment.

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Rapid Prototyping

Assigning tangibility to design through prototyping is a format generative process. We prototype to create and test volumes of those formats, make mistakes, learn from them, adapt and move on quickly by reducing waste and saving time.

Inherit capacity of rapid prototyping to replace requirements novels which are open to misinterpretation, which take a very long time to write, revise and “finalize”, which are often filled with non-essential requirements and features that will never see the light of day with something that the entire team can experience, work through, and use to test  assumptions is invaluable in rapidly moving forward.

Screenshots and wireframes interlaced with detailed interaction notes, may do a better job at show and tell than requirements can. However, aside from the fact that they are “throwaway” artifacts (will not be included in production) gaps are still left in experiencing and understanding the design. Cross-functional collaboration and ability to adapt rapidly is still very limited.

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