Users are first taken through a linear set of dynamic question sets and interactive modules which gather information reflected in the personalized recommendations.
Personalized recommendations provide direct benefits of each product against the needs user has identified as well as additional relevant information (product details, reviews, etc.)
Users may further customize recommended regime by comparing similar products, reviewing feature sets and intended applications.
Highly kinetic interactions used throughout the solution unify the experience by easing the transitions from one section to another.
Exquisitely formatted visual design guidelines, interface specifications and other documentation streamlined the solution development efforts significantly, to say the least.