Hypotheses formed when conceptualizing a solution to a problem are guided by its’ constraints, interpretation of research conducted against assigned metrics and ultimately by embracing uncertainties. Regardless of the confidence we may have in that the solution we are envisioning is valid, our processes still consist of first evaluating multiple design solutions to the problem in early stages of the project.
Then, at one point or another, a decision is made, particular approach selected and implemented; leaving those less fortunate ideas in the discovery stage, never to be seen again. How sad – I believe they deserve better.
I will examine that particular moment when likelihood of one variation to succeed is determined as higher than that of another; identify why and how that decision is made and justify that sometimes not selecting any one particular concept, but proceeding with two or more candidates is the most viable option.
Once we establish that having multiple design solutions, is a good thing, and only then, I will examine how we, the solution providers, may capitalize and how the users, therefore stakeholders will benefit.