Sustainable Deliveries

First, a clear distinction needs to be made between design delivery and deliverables. Deliverables such as wireframes, visual design comps, etc. are just artifacts of the design process and not the final design nor a part of the end user experience. Only purpose artifacts have is to facilitate communication between designers and other team members.

Delivery in effective design processes goes beyond artifacts through the implementation and production stages to the user; and only at that point does it initiate the use stage of design life-cycle.

To ensure our designs are effective we can’t stop at deliverables and must extend our scope through delivery.

Flexible creative process

Delivery goes further than deliverables, but it also precedes and defines them.

It is vital to understand that digital designs are not static. They grow and evolve through testing, feedback implementation, pivoting strategies etc. Therefore, embedding modular dynamics in our designs is imperative. For achieving flexibility and scalability required of modern solutions simplicity and humbleness in the processes are essential.

Humbleness comes from recognition that what we are designing is not the perfect or final solution and plan for its growth accordingly. Implications of this carry through considerations that allow us to plan how our core value propositions will evolve or our strategies will realign.

Simplifying our designs, ironically enough, usually requires far more work. It’ easy to creep in every feature that someone requests. It is much harder to recognize which features are essential to the functions of our solution and how each builds relationships with other features, and set limitations accordingly. As once those relations are built and identified as destructive it is very hard to deconstruct them.

Business growth

Sustainable delivery approach enables us to avoid restarting the cycle each time any significant changes to the design need to be implemented, providing significantly reduced costs and higher production as well as effectiveness levels.

Well defined frameworks (whether they be structural, conceptual or social frameworks) to which our designs adhere to will provide us opportunities to grow our solutions in sustainable ecosystems in innovative ways.

Tried and true practices

Whilst ensuring sustainable deliveries there are several methods you can take advantage of:

  1. Always starting with a minimal level of viability not only allows our structures ability to grow but also gives us a way of exploring and hopefully confirming our risk taking assumptions without overbearing investments.
  2.  Establishing defined pattern libraries of common interactions and features (interface elements, forms etc.) is another good way to set up frameoworks that will support consistency and subsequently coherence. Keeping the libraries open will also further enhance your ability to recycle processes and elements quickly.
  3. Openness and intuition will allow us to stretch the horizons of our solutions. Although you may have established practices and have learned a lot about your products and users through testing and similar methods, nothing can compliment growth more than intuitive risk taking. We must not be afraid to try something entirely different from the current solution even if the case is against doing so; as it is often the best and easiest way to either confirm or destroy perceptions we have.